Semrush alternatives

Screaming Frog

A desktop crawler that walks a site the way a search engine would and reports what it finds: broken links, redirect chains, duplicate titles, missing canonicals, orphaned pages. Connects to Google Analytics, Search Console and PageSpeed to enrich the crawl. Free up to 500 URLs. It is a technical tool with a technical interface, and it finds what tidier audit tools omit.

Ahrefs

The backlink index that most SEO arguments end up being settled with, alongside keyword research, rank tracking, site auditing and content exploration. The crawler is among the largest outside the search engines, which is why its link data is treated as a reference point. Expensive, with no free tier of consequence, and priced as a professional tool.

Sitebulb

Technical SEO auditing that explains why each issue matters and what to do about it, rather than emitting a list of flags and leaving prioritisation to you. Crawls render JavaScript, and reports are readable enough to hand to a client. The educational framing is the differentiator; it is often run alongside a raw crawler rather than instead of one.

Surfer

Builds content briefs and scores drafts against what already ranks for a term, headings, length, entities and related terms drawn from the current top results. Useful as a check on a writer's instincts and dangerous as a substitute for them: optimising to a score produces text that reads like it was optimised to a score.

Mixpanel

Event analytics for questions that begin with 'how many users who'. Funnels, retention curves, cohorts and flows are the core, built on events with properties rather than pageviews. Strong at behavioural questions and weaker at the simple traffic reporting a marketing team wants, which is why it often sits beside a web analytics tool.

Amplitude

Behavioural analytics built around cohorts, retention and the paths users take through a product. Comparable to Mixpanel and generally chosen for the depth of its retention and journey analysis. Experimentation and customer data tooling sit alongside. Aimed at product teams with enough volume for the analysis to mean something.

Grammarly

Corrections and tone suggestions in essentially every text box: browser, desktop, mobile keyboard, Word, Google Docs. Beyond grammar it flags tone, clarity and wordiness, and business plans enforce a style guide across a team. The free tier catches most mistakes; the paid one is about rewriting rather than correcting.

HubSpot

Marketing, sales and support working from one contact record, which is the whole argument for it: no syncing between three systems that disagree. Email, landing pages, forms, pipelines, ticketing and reporting are included. The free CRM is real and widely used; costs climb steeply as contact counts and add-ons grow, and that is the thing to model before committing.

LottieFiles

The ecosystem around Lottie, the format that ships vector animation as JSON. Animations stay sharp at any size, weigh a fraction of a GIF or video, and can be recoloured or controlled at runtime. The platform hosts a large library, converts from After Effects, and provides players for web and mobile.

Warp

A terminal that treats each command and its output as a block you can navigate, copy and share, rather than an endless scroll. Input behaves like a text editor, history is searchable, and an assistant can read a failing command and suggest the fix. Workflows save parameterised commands for a team. Some of it requires an account, which is the objection people raise most.

Glide

Generates mobile and web apps from a table your team already maintains. Rows become screens, columns become fields, and the result is installable and works offline. Best for internal tools (inventory, inspections, field data, directories), where the alternative is a spreadsheet somebody edits on a phone.

Open-Launch

Daily product launches with a badge and a backlink, run transparently, the ranking rules and the code are public, which is unusual in this category. Free and premium submission paths, with the paid one skipping the queue. Positioned as an open alternative to the closed boards, and worth watching for that reason as much as the traffic.