Surfer

Surfer is an SEO content optimisation platform. It analyses the pages already ranking for a keyword and turns what it finds into guidance you write against, covering research, briefing, drafting and on-page optimisation in one place.

The core tools are the Content Editor, the SERP Analyzer, a Topical Map and NLP keyword suggestions, with a plagiarism checker alongside them. Surfer's own framing of the loop is research, audit, write, optimise and generate an SEO-optimised article in twenty minutes. Pages that already exist are catered for as well as new drafts, so a piece that has slipped can be audited and reworked rather than replaced. It was built by a team of engineers, marketers and SEO specialists.

Topic handles briefing. A brief takes about ten minutes to put together, which Surfer describes as half the time editors and agencies otherwise spend, and about three hours less per report than gathering the same insights by hand. Surfer also cites a threefold increase in organic search clicks from using it. That is a vendor figure, so read it as a claim rather than a measured result.