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Analytics

5 products in analytics, ranked by the votes people cast.

Mixpanel

Event analytics for questions that start with “how many users who”.

AnalyticsFreemium

Amplitude

Behavioural analytics built around cohorts and retention curves.

AnalyticsFreemium

PostHog

Product analytics, replays, flags and experiments in one open-source stack.

AnalyticsFreemium

Plausible

Web analytics with no cookies, no banner and a script under 1KB.

AnalyticsPaid

Fathom Analytics

Simple, private analytics on one screen you can read in ten seconds.

AnalyticsPaid

Measuring what people do, split by the question you are asking. Web analytics answers how many and from where. Plausible and Fathom both do this without cookies, which means no consent banner and a script small enough not to matter, at the cost of the deep segmentation a heavier tool offers. Product analytics answers what happened next: Mixpanel and Amplitude are built around events, funnels, cohorts and retention curves, and both require you to decide what to track before they can answer anything. PostHog puts product analytics, session replay, feature flags and experiments in one open-source stack you can self-host. The most common mistake in this category is instrumenting everything and then having no question, which produces a dashboard nobody opens twice.

Questions about analytics tools

What is the difference between web analytics and product analytics?
Web analytics counts visits, sources and pages, and answers questions about traffic. Product analytics tracks named events a user performs and answers questions about behaviour, such as how many people who did one thing later did another. Most companies eventually run both.
Do cookieless analytics tools need a consent banner?
Generally not, because they do not store identifiers on the visitor's device or track people across sites. That is the main reason teams choose them. Local rules vary and the vendor's own guidance is the thing to read, not a directory listing.
How accurate is analytics data?
Less accurate than it looks. Ad blockers remove a meaningful share of client-side traffic, and different tools count sessions differently, so two dashboards will disagree. Use one tool as the source of truth for a given number and watch the trend rather than the absolute value.
Is session replay worth having?
It is the fastest way to understand a confusing funnel drop, because you watch it happen. It also records real people, so it needs masking on sensitive fields and a clear retention policy before it is switched on.

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