Freemium
14 votes
About Amplitude
Amplitude is a product analytics platform for tracking what people do inside a web or mobile app and turning that behaviour into cohorts, funnels and retention curves. It is sold as a set of named modules: Product Analytics, Marketing Analytics, Session Replay, Heatmaps, Guides and Surveys, Feature Experimentation, Web Experimentation and Data Governance.
Pricing follows event volume rather than headcount. Every plan, the free one included, comes with unlimited seats, so adding a colleague who only reads dashboards costs nothing. Free covers 2 million events a month with no credit card, and includes 10,000 session replays and 2,000 AI feedback records. Plus also starts at $0, because the first 2 million events are free, and scales to 70 million events a month with two years of data retention and 20 behavioural cohorts. Growth and Enterprise move to custom event-based pricing quoted by sales, with 20,000 and 50,000 monthly session replays respectively.
Product Analytics is the core: cohort, churn, retention, funnel, conversion and milestone analysis, plus a Conversion Drivers view that looks specifically at the users who completed every stage of a funnel. Alerts and heatmaps unlock from the Plus plan upward.
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Session Replay records individual sessions on the web through either the Browser SDK or a standalone SDK, and on iOS, Android and React Native. Text is masked by default and retention limits can be set to suit. It also works with the User Privacy API and the DSAR API, so deletion and subject access requests can be answered without unpicking recordings by hand.
Experiment puts feature flags and testing in the same account as the analytics. Flags can be deployed client-side or server-side, with local evaluation for low latency and remote evaluation when targeting depends on user context, and the whole thing is exposed through APIs so rollouts can be driven from a CI/CD pipeline. The statistical options go past a plain T-test to sequential testing, CUPED, multi-armed bandits, mutual exclusion groups and holdouts.
Access control tightens with the plan. SSO and project permissions need Growth or higher, and role-based access control is Enterprise only. Amplitude MCP pulls insights out into an external AI tool, and Active AI Visibility prompts are capped at 500 on Free, 1,000 on Plus, 2,500 on Growth and 5,000 on Enterprise.
Key features
- Runs cohort, churn, retention, funnel, conversion and milestone analyses on product data.
- Includes a Conversion Drivers report covering users who complete every funnel stage.
- Records session replays on web through a Browser SDK or a standalone SDK.
- Supports session replay on iOS, Android and React Native.
- Masks replay text by default and allows custom retention limits.
- Handles compliance requests through the User Privacy API and the DSAR API.
- Deploys feature flags client-side or server-side, with local or remote evaluation.
- Supports sequential testing, T-tests, multi-armed bandits, CUPED, mutual exclusion groups and holdouts.
- Exposes experiment APIs for rolling out tests from a CI/CD pipeline.
- Gives unlimited seats on every plan, including Free.
- Includes 2 million events and 10,000 session replays a month on the free plan.
- Adds alerts and heatmaps from the Plus plan upward.
- Pulls Amplitude insights into an external AI tool through Amplitude MCP.
What people use it for
Key facts
| Category | Analytics |
|---|---|
| Pricing | Freemium |
| Free tier | Yes |
| Upvotes | 14 |
| Listed | 22 August 2026 |
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