HubSpot

HubSpot is a customer platform that keeps marketing, sales and customer service work attached to one shared contact record, so a lead from a campaign, a deal in a pipeline and a later support conversation all sit against the same customer. A Smart CRM sits underneath it, and the rest of the product is sold as separate Hubs that read from it.

The Hubs are Marketing, Sales, Service, Content, Data, Revenue and Agent. Marketing Hub automates campaigns and tracks engagement metrics. Sales Hub handles lead tracking and pipeline management. Content Hub is where content teams create and publish across different channels. Data Hub combines, cleans and activates customer data across teams and tools, which becomes the awkward part once several Hubs are writing to the same records. Agent Hub covers the AI agents: HubSpot states that its customer agent resolves 65% of inquiries automatically, and that its sales agents are meant to move pipeline along faster. AI tooling is built into the platform rather than sold as a separate product.

Buying every Hub at once is not the usual route in. The Small Business Bundle packages the Starter edition of each product at one price, which is where smaller teams tend to begin before paying for seats on individual Hubs.