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Writing

Launch recaps, teardowns, and posts about running a directory in public, including the parts that are not going well.

  • Behind the build4 min

    A homepage that cannot lie to you

    Our front page has no curated lists and no admin screen behind it. Every shelf is computed, and a shelf with nothing in it does not render at all. Here is why that rule turned out to matter.

  • Data4 min

    How 80 tools price themselves

    Every listing in this directory carries a pricing model. Counting them turns up a lopsided distribution, one tag that means less than it looks, and a category that has quietly given up on free.

  • Behind the build4 min

    The ranking firewall is a lint rule

    We promise that paying us cannot move a product up the leaderboard. Here is the mechanism that makes it true, and why it lives in the linter rather than in a policy document.

  • Behind the build3 min

    Why most of this directory is not indexed

    We publish thousands of pages and ask Google to ignore most of them. Here is the bar a page has to clear, why it is set there, and what the current numbers are.