Amplitude alternatives

12 tools that do a similar job, and what makes each one different.

What Amplitude is

Amplitude is a product analytics platform for tracking what people do inside a web or mobile app and turning that behaviour into cohorts, funnels and retention curves. It is sold as a set of named modules: Product Analytics, Marketing Analytics, Session Replay, Heatmaps, Guides and Surveys, Feature Experimentation, Web Experimentation and Data Governance. Pricing follows event volume rather than headcount. Every plan, the free one included, comes with unlimited seats, so adding a colleague who only reads dashboards costs nothing. Free covers 2 million events a month with no credit card, and includes 10,000 session replays and 2,000 AI feedback records. Plus also starts at $0, because the first 2 million events are free, and scales to 70 million events a month with two years of data retention and 20 behavioural cohorts. Growth and Enterprise move to custom event-based pricing quoted by sales, with 20,000 and 50,000 monthly session replays respectively. Product Analytics is the core: cohort, churn, retention, funnel, conversion and milestone analysis, plus a Conversion Drivers view that looks specifically at the users who completed every stage of a funnel. Alerts and heatmaps unlock from the Plus plan upward. Session Replay records individual sessions on the web through either the Browser SDK or a standalone SDK, and on iOS, Android and React Native. Text is masked by default and retention limits can be set to suit. It also works with the User Privacy API and the DSAR API, so deletion and subject access requests can be answered without unpicking recordings by hand. Experiment puts feature flags and testing in the same account as the analytics. Flags can be deployed client-side or server-side, with local evaluation for low latency and remote evaluation when targeting depends on user context, and the whole thing is exposed through APIs so rollouts can be driven from a CI/CD pipeline. The statistical options go past a plain T-test to sequential testing, CUPED, multi-armed bandits, mutual exclusion groups and holdouts. Access control tightens with the plan. SSO and project permissions need Growth or higher, and role-based access control is Enterprise only. Amplitude MCP pulls insights out into an external AI tool, and Active AI Visibility prompts are capped at 500 on Free, 1,000 on Plus, 2,500 on Growth and 5,000 on Enterprise.

Mixpanel

Event analytics for questions that begin with 'how many users who'. Funnels, retention curves, cohorts and flows are the core, built on events with properties rather than pageviews. Strong at behavioural questions and weaker at the simple traffic reporting a marketing team wants, which is why it often sits beside a web analytics tool.

Freemium

PostHog

Product analytics, session replay, feature flags, experiments and surveys in one open-source stack, which removes the usual problem of four tools that disagree about who a user is. Generous free tier, self-hostable, and SQL access to the underlying events. Broad enough that teams grow into it rather than out of it.

Freemium

Plausible

Web analytics with no cookies, no consent banner and a script under a kilobyte. One page shows what most people actually check: visitors, sources, pages, countries, devices, goals. Open source and self-hostable, EU-hosted, GDPR-friendly by design. The trade-off is deliberate, no user-level tracking, so no per-person funnels.

Paid

Fathom Analytics

Simple, private analytics on one screen you can read in ten seconds. No cookies, no consent banner, GDPR and CCPA compliant, and data hosted with an EU isolation option. Deliberately minimal: traffic, referrers, pages, events. For anyone who wants to know whether the post did well and nothing more elaborate than that.

Paid

Semrush

A broad suite covering keyword research, rank tracking, competitor analysis, site audits, backlinks, advertising research and social. The breadth is the selling point and the drawback: teams that use most of it get real value, and teams that want one job done well often find something narrower cheaper. Its competitor teardowns are the feature people cite most.

Freemium

Grammarly

Corrections and tone suggestions in essentially every text box: browser, desktop, mobile keyboard, Word, Google Docs. Beyond grammar it flags tone, clarity and wordiness, and business plans enforce a style guide across a team. The free tier catches most mistakes; the paid one is about rewriting rather than correcting.

Freemium

HubSpot

Marketing, sales and support working from one contact record, which is the whole argument for it: no syncing between three systems that disagree. Email, landing pages, forms, pipelines, ticketing and reporting are included. The free CRM is real and widely used; costs climb steeply as contact counts and add-ons grow, and that is the thing to model before committing.

Freemium

LottieFiles

The ecosystem around Lottie, the format that ships vector animation as JSON. Animations stay sharp at any size, weigh a fraction of a GIF or video, and can be recoloured or controlled at runtime. The platform hosts a large library, converts from After Effects, and provides players for web and mobile.

Freemium

Warp

A terminal that treats each command and its output as a block you can navigate, copy and share, rather than an endless scroll. Input behaves like a text editor, history is searchable, and an assistant can read a failing command and suggest the fix. Workflows save parameterised commands for a team. Some of it requires an account, which is the objection people raise most.

Freemium

Glide

Generates mobile and web apps from a table your team already maintains. Rows become screens, columns become fields, and the result is installable and works offline. Best for internal tools (inventory, inspections, field data, directories), where the alternative is a spreadsheet somebody edits on a phone.

Freemium

Open-Launch

Daily product launches with a badge and a backlink, run transparently, the ranking rules and the code are public, which is unusual in this category. Free and premium submission paths, with the paid one skipping the queue. Positioned as an open alternative to the closed boards, and worth watching for that reason as much as the traffic.

Freemium

Bubble

Full web applications without writing code: a database, workflow logic, an editor for the interface, and a plugin ecosystem for the rest. Genuinely capable (real businesses run on it), and it is a platform commitment rather than a prototype tool. Performance and cost at scale are the recurring criticisms.

Freemium