Technical audits that explain why each issue matters, not just that it exists.
Paid
13 votes
About Semrush
Semrush is a subscription platform covering SEO, AI visibility, content, local listings, advertising and social. It is organised into nine solution areas: Semrush One, SEO, AI Visibility, Traffic and Market, Content, Local, Advertising, AI PR and Social.
Named tools include the Keyword Magic Tool, Site Audit, rank tracking, Backlink Analytics and an AI visibility checker. Those tools read from indexes that Semrush builds itself: 28 billion keywords, 43 trillion backlinks and 808 million domain profiles, held across 142 geographic databases.
Four plans are listed, and they differ in how many websites, keywords and AI prompts they cover. The SEO plan is $139 per month, or $117.33 a month on annual billing, and covers 5 websites and 500 tracked keywords. Starter is $199 per month, or $165.17 annually, and covers 5 websites, 500 tracked keywords and 50 tracked AI prompts. Pro+ is $299 per month, or $248.17 annually, and covers 15 websites, 1,500 tracked keywords and 100 tracked AI prompts. Advanced is $549 per month, or $455.67 annually, and covers 40 websites, 5,000 tracked keywords and 200 tracked AI prompts. Users beyond the first are charged separately, at $45 each on Starter, $80 on Pro+ and $100 on Advanced.
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The SEO Toolkit is sold in Pro, Guru and Business tiers. Pro tracks 500 keywords, audits 100,000 pages a month and returns 10,000 results per report. Guru tracks 1,500 keywords, audits 300,000 pages and returns 30,000 results. Business tracks 5,000 keywords, audits 1,000,000 pages and returns 50,000 results. A single audit is capped at 20,000 pages on Pro and Guru, and at 100,000 pages on Business. Additional users on toolkits other than SEO cost $20 each regardless of tier.
Without an SEO Toolkit subscription, Site Audit crawls only 100 pages a month and 100 pages per audit. Unused crawl budget does not carry over between months, and the allowance resets on the first day of each month. A seven day free trial is available.
Key features
- Covers SEO, AI visibility, content, local listings, advertising and social in one subscription.
- Includes the Keyword Magic Tool, Site Audit, rank tracking, Backlink Analytics and an AI visibility checker.
- Holds a keyword database of 28 billion keywords across 142 geographic databases.
- Indexes 43 trillion backlinks and 808 million domain profiles.
- Tracks 500 keywords on the SEO plan, 1,500 on Pro+ and 5,000 on Advanced.
- Tracks 50 AI prompts on Starter, 100 on Pro+ and 200 on Advanced.
- Covers 5 websites on the SEO and Starter plans, 15 on Pro+ and 40 on Advanced.
- Caps a single Site Audit at 20,000 pages on Pro and Guru, and 100,000 pages on Business.
- Crawls 100,000 pages a month on the Pro toolkit, 300,000 on Guru and 1,000,000 on Business.
- Returns 10,000 results per report on Pro, 30,000 on Guru and 50,000 on Business.
- Crawls only 100 pages a month in Site Audit without an SEO Toolkit subscription.
- Resets the Site Audit crawl allowance on the first of each month, with no carry over.
- Lists the SEO plan at $139 a month and the Advanced plan at $549, both cheaper billed annually.
- Runs a 7 day free trial.
What people use it for
Key facts
| Category | SEO |
|---|---|
| Pricing | Freemium |
| Free tier | Yes |
| Upvotes | 13 |
| Listed | 22 August 2026 |
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