Email for software companies, without the enterprise campaign builder.
Paid
8 votes
About Mailchimp
Mailchimp is an email marketing platform for holding a contact list, sending campaigns to it and automating the follow up. Audience tooling covers segmentation, tags, customer profiles, behavioural targeting, predictive demographics and sign up forms, and the product also includes landing pages, webhooks, a Content Studio for creative assets and generative AI copy tools.
Four marketing tiers are sold: Free, Essentials, Standard and Premium. What separates them is less the feature list than the sending allowance, which is set as a multiple of the contact count: 10 times on Essentials, 12 on Standard and 15 on Premium. Seats and audiences follow the same ladder, from 1 seat and 1 audience on Free, to 3 and 3 on Essentials, 5 and 5 on Standard, and unlimited on Premium.
The Free plan caps the audience at 250 contacts and sending at 500 emails a month or 250 a day, and it pauses sending once either limit is passed. Paid plans behave differently. Exceeding a contact or send limit triggers an overage charge instead of a pause, so a fast growing list raises the bill rather than stopping the sending, which is worth understanding before it happens.
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Essentials limits automation to flows of up to 4 steps, which covers a welcome sequence and not much more. Standard supports up to 200 automation flows and adds custom coded templates, dynamic content and custom reports. Premium adds multivariate testing, predictive segmentation, phone and priority support, a dedicated onboarding specialist and migration services. SMS marketing is available on paid plans only. Optimisation features include A/B testing, send time optimisation and a subject line helper, and more than 300 integrations are listed.
Audiences above 200,000 contacts need a custom quote from the sales team. For anyone who mails infrequently there is a credit based Pay As You Go option instead of a subscription, and qualified nonprofit organisations get a 15 percent discount. The pricing page can be switched between sixteen currencies, including GBP, EUR, AUD, CAD, INR and ZAR.
Transactional email is priced separately, in blocks, where one block is a credit for 25,000 emails. The rate falls with volume, from 20 USD per block for 1 to 20 blocks down to 10 USD per block at 161 blocks and above. Unused credits do not carry from one month to the next, so buying ahead of demand wastes money. Verifying a sending domain earns up to 500 free sends, and a dedicated IP is a 29.95 USD monthly add on.
Key features
- Segments audiences with tags, customer profiles, behavioural targeting and predictive demographics.
- Builds sign up forms and landing pages alongside email campaigns.
- Runs A/B tests, send time optimisation and a subject line helper, with multivariate testing on Premium.
- Supports up to 200 automation flows on Standard, against a 4 step ceiling on Essentials.
- Allows custom coded templates, dynamic content and custom reports from the Standard plan upwards.
- Sends SMS marketing on paid plans.
- Writes copy with generative AI tools and stores creative assets in a Content Studio.
- Connects to more than 300 integrations and fires webhooks.
- Sells transactional email in blocks of 25,000 sends, from 20 USD per block down to 10 USD at volume.
- Charges overages on paid plans rather than pausing sending, which is what the Free plan does.
- Prices in 16 currencies including GBP, EUR, USD, INR and JPY.
What people use it for
Key facts
| Category | Marketing |
|---|---|
| Pricing | Freemium |
| Free tier | Yes |
| Upvotes | 8 |
| Listed | 22 August 2026 |
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