Email for software companies, without the enterprise campaign builder.
Paid
11 votes
About Buffer
Buffer is a social media scheduling tool. Posts are written once, dropped into a queue for each connected channel and published on a schedule. It supports Bluesky, Facebook, Google Business Profile, Instagram, LinkedIn, Mastodon, Pinterest, Threads, TikTok, X and YouTube, and runs as a web app, a mobile app and a browser extension. The product is divided into Publish, Create, Community, Insights, Collaborate, Start Page, AI Assistant and API.
Pricing is charged per connected social channel rather than per account, and that single decision determines whether Buffer is cheap or expensive for a given team. Essentials is listed at $5 per month per channel and Team at $10 per month per channel with unlimited team members included, so a five-person team posting to three channels pays less than one person posting to eight. Channels 1 to 10 are charged at the standard rate and each channel beyond the tenth costs less, which softens the curve for anyone managing a large roster.
The Free plan costs $0, is described as free forever, is for a single user and connects three channels, with a cap of 10 scheduled posts per channel at a time. Paid plans lift that cap to unlimited scheduled posts per channel and add API access, the AI Assistant and unlimited saved ideas. They come with a 14 day free trial.
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Core analytics are free rather than held back for paying customers. Insights reports reach, engagement, follower changes and top-performing content, compares channels side by side and tracks trends over time. Every metric carries its own definition and a stated refresh frequency, which is useful when a figure disagrees with the native platform and someone has to explain why. Takeaways are AI-generated summaries of performance with suggested actions. Paid plans extend how far back the analytics history goes and add PDF and CSV exports for reporting outside the tool.
Start Page is Buffer's link-in-bio page builder, available on the free plan with some feature limits alongside the three connected channels. Its appearance is set with themes, colours, fonts and layouts, and pages can embed videos, products, photos and forms without code. Built-in analytics show which links are getting the most clicks, so the page can be judged on the same terms as the posts pointing at it.
Key features
- Schedules posts to Bluesky, Facebook, Google Business Profile, Instagram, LinkedIn, Mastodon, Pinterest, Threads, TikTok, X and YouTube.
- Runs as a web app, a mobile app and a browser extension.
- Charges per connected channel, with each channel beyond the tenth costing less.
- Connects 3 channels and queues 10 scheduled posts per channel on the free plan.
- Removes the scheduled post cap on paid plans.
- Reports reach, engagement, follower changes and top-performing content in Insights.
- Compares channels side by side and tracks trends over time.
- Defines every Insights metric and states how often it refreshes.
- Summarises performance as AI-generated Takeaways with suggested actions.
- Exports analytics to PDF and CSV on paid plans, with a longer history.
- Builds a link-in-bio Start Page with themes, colours, fonts and layouts.
- Embeds videos, products, photos and forms on a Start Page without code.
- Tracks which Start Page links get the most clicks.
- Adds API access, the AI Assistant and unlimited saved ideas on paid plans.
- Includes unlimited team members on the Team plan.
What people use it for
Key facts
| Category | Marketing |
|---|---|
| Pricing | Freemium |
| Free tier | Yes |
| Upvotes | 11 |
| Listed | 22 August 2026 |
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