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Best sales & crm tools

Ranked by a formula we publish in full, not by who paid. 5 tools considered.

  1. 1
    Attio

    A CRM that models your pipeline instead of making you model theirs.

    Freemium · 14 upvotes

  2. 2
    Pipedrive

    Deal-stage CRM small sales teams can run without an administrator.

    Paid · 14 upvotes

  3. 3
    Intercom

    Support inbox, help centre and an AI agent answering the easy half.

    Paid · 13 upvotes

  4. 4
    HubSpot

    Marketing, sales and support sharing one contact record.

    Freemium · 8 upvotes

  5. 5
    Apollo.io

    Prospect data and sequencing in the same place you send from.

    Freemium · 4 upvotes

This order comes from the published formula. Paid placement never enters it, the ranking code cannot import the payments code, and the build fails if it does.