About Pipedrive
Pipedrive is a sales CRM built around a visual pipeline: deals sit as cards in stages, and the day's work is moving them along. It is aimed at small and medium-sized companies, and it pioneered the use of a kanban pipeline in customer relationship management.
Leads, deals, contacts and calendar events live in one record set. A real-time sales feed shows follow-ups as they happen. Quotes and proposals are sent and tracked inside the platform rather than in a separate document tool, and email sync tracks opens and clicks in real time.
Automation covers lead capture and routing, so enquiries reach the right person without anyone rekeying them, and email and follow-up automation is available from the Growth plan upwards. Scoring models can be built to match a particular sales process rather than a generic template. Required fields and automation are the levers for keeping data usable, and a sandbox account is available for testing setups and workflow changes before they touch live records.
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Pricing is per seat, billed annually: Lite at US$14, Growth at US$39, Premium at US$59 and Ultimate at US$79 per seat per month. A 14-day trial runs without a credit card. Phone support is available Monday to Friday, 7:00 am to 11:00 pm CET or CEST, which is worth checking against your own working hours.
More than 100,000 companies use Pipedrive, and roughly 100 million deals are created in it each year. The marketplace holds over 500 integrations, and there is an API for anything built in-house. The product launched in 2010, is not open source and cannot be self-hosted.
Third-party listings describe it as designed from the salesperson's point of view, which matches where the product puts its weight: the pipeline, the follow-up and the deal record. That cuts both ways. A team that wants marketing automation and service ticketing sitting in the same tool will find the scope here narrower than an all-in-one platform, and a team that wants a CRM their salespeople will actually update usually finds the opposite.

Key features
- Sync your email for real-time tracking of opens and clicks.
- Manage leads, deals, contacts, and calendar events in one place.
- Utilize smart technology and AI to enhance sales.
- Create custom scoring models tailored to your sales processes.
- Capture and route leads automatically for faster follow-ups.
- Enhance data quality with required fields and automation.
What people use it for
Key facts
| Category | Sales & CRM |
|---|---|
| Pricing | Paid |
| Free tier | No |
| Upvotes | 14 |
| Listed | 22 August 2026 |
Is this your product?
Pipedrive alternatives
- Freemium
- Paid
- Freemium
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