Attio vs Pipedrive
Both are sales & crm tools. Here is what separates them.
What Attio is
Attio is a CRM that you shape around your own pipeline rather than fitting your work to a fixed sales template. Records, reports and automations are built inside the app, and a developer platform with an MCP server, a REST API and an SDK sits behind them for anything the interface does not cover. The Free plan costs $0 per user per month and covers three seats and 50,000 records, with real-time contact syncing and automatic data enrichment included. Plus is $35 per user per month billed annually or $44 billed monthly, for ten seats and 250,000 records. Pro is $79 annually or $99 monthly, removes the seat cap entirely and holds a million records. Enterprise is quoted individually and billed annually. Annual billing is stated to save 20 percent. The tiers also meter the things a team does daily. Outbound email is capped at 200 messages a month on Free and 1,000 on Plus, then uncapped on Pro and Enterprise. Reports are limited to three on Free, 15 on Plus and 100 on Pro. Free and Plus connect one email and calendar account per user, Pro allows two and Enterprise three or more, which matters for anyone working out of more than one mailbox. Workflows and Sequences are included on every plan, Free included. A workflow can be triggered by a record change, a schedule, a webhook or a manual run, and supports loops, branches and fallbacks. Custom JavaScript blocks are available, as are calls out to MCP connections and the Attio App SDK. Prebuilt agent blocks cover web research, scoring, routing, enrichment, prospecting and churn risk. Two details matter once these are running unattended: every run is recorded and any individual run can be paused and rerun, and blocks inherit the permissions of the user who runs them, so an automation cannot quietly read more than its operator can. Reporting covers line, bar, pie and funnel charts plus geospatial maps, and reports can be grouped and drilled into for closer inspection. Dashboards can be built by several teammates at once, in real time, rather than passed around for edits. Ask Attio is the built-in AI interface for searching and creating records, and Call Intelligence records and analyses meetings inside the CRM rather than in a separate notetaker, which keeps the call and the record it relates to in one place.
What Pipedrive is
Pipedrive is a sales CRM built around a visual pipeline: deals sit as cards in stages, and the day's work is moving them along. It is aimed at small and medium-sized companies, and it pioneered the use of a kanban pipeline in customer relationship management. Leads, deals, contacts and calendar events live in one record set. A real-time sales feed shows follow-ups as they happen. Quotes and proposals are sent and tracked inside the platform rather than in a separate document tool, and email sync tracks opens and clicks in real time. Automation covers lead capture and routing, so enquiries reach the right person without anyone rekeying them, and email and follow-up automation is available from the Growth plan upwards. Scoring models can be built to match a particular sales process rather than a generic template. Required fields and automation are the levers for keeping data usable, and a sandbox account is available for testing setups and workflow changes before they touch live records. Pricing is per seat, billed annually: Lite at US$14, Growth at US$39, Premium at US$59 and Ultimate at US$79 per seat per month. A 14-day trial runs without a credit card. Phone support is available Monday to Friday, 7:00 am to 11:00 pm CET or CEST, which is worth checking against your own working hours. More than 100,000 companies use Pipedrive, and roughly 100 million deals are created in it each year. The marketplace holds over 500 integrations, and there is an API for anything built in-house. The product launched in 2010, is not open source and cannot be self-hosted. Third-party listings describe it as designed from the salesperson's point of view, which matches where the product puts its weight: the pipeline, the follow-up and the deal record. That cuts both ways. A team that wants marketing automation and service ticketing sitting in the same tool will find the scope here narrower than an all-in-one platform, and a team that wants a CRM their salespeople will actually update usually finds the opposite.
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