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Best analytics tools

Ranked by a formula we publish in full, not by who paid. 5 tools considered.

  1. 1
    Mixpanel

    Event analytics for questions that start with “how many users who”.

    Freemium · 15 upvotes

  2. 2
    Amplitude

    Behavioural analytics built around cohorts and retention curves.

    Freemium · 14 upvotes

  3. 3
    PostHog

    Product analytics, replays, flags and experiments in one open-source stack.

    Freemium · 13 upvotes

  4. 4
    Plausible

    Web analytics with no cookies, no banner and a script under 1KB.

    Paid · 12 upvotes

  5. 5
    Fathom Analytics

    Simple, private analytics on one screen you can read in ten seconds.

    Paid · 9 upvotes

This order comes from the published formula. Paid placement never enters it, the ranking code cannot import the payments code, and the build fails if it does.