Attio vs Intercom
Both are sales & crm tools. Here is what separates them.
What Attio is
Attio is a CRM that you shape around your own pipeline rather than fitting your work to a fixed sales template. Records, reports and automations are built inside the app, and a developer platform with an MCP server, a REST API and an SDK sits behind them for anything the interface does not cover. The Free plan costs $0 per user per month and covers three seats and 50,000 records, with real-time contact syncing and automatic data enrichment included. Plus is $35 per user per month billed annually or $44 billed monthly, for ten seats and 250,000 records. Pro is $79 annually or $99 monthly, removes the seat cap entirely and holds a million records. Enterprise is quoted individually and billed annually. Annual billing is stated to save 20 percent. The tiers also meter the things a team does daily. Outbound email is capped at 200 messages a month on Free and 1,000 on Plus, then uncapped on Pro and Enterprise. Reports are limited to three on Free, 15 on Plus and 100 on Pro. Free and Plus connect one email and calendar account per user, Pro allows two and Enterprise three or more, which matters for anyone working out of more than one mailbox. Workflows and Sequences are included on every plan, Free included. A workflow can be triggered by a record change, a schedule, a webhook or a manual run, and supports loops, branches and fallbacks. Custom JavaScript blocks are available, as are calls out to MCP connections and the Attio App SDK. Prebuilt agent blocks cover web research, scoring, routing, enrichment, prospecting and churn risk. Two details matter once these are running unattended: every run is recorded and any individual run can be paused and rerun, and blocks inherit the permissions of the user who runs them, so an automation cannot quietly read more than its operator can. Reporting covers line, bar, pie and funnel charts plus geospatial maps, and reports can be grouped and drilled into for closer inspection. Dashboards can be built by several teammates at once, in real time, rather than passed around for edits. Ask Attio is the built-in AI interface for searching and creating records, and Call Intelligence records and analyses meetings inside the CRM rather than in a separate notetaker, which keeps the call and the record it relates to in one place.
What Intercom is
Intercom is a customer support platform built around a shared inbox, a help centre and an AI agent called Fin. Email, chat, phone, WhatsApp and social channels all feed into the same inbox, so an agent works a single queue rather than watching several tools. Seats are sold on three tiers. Essential, at $29 per seat per month, covers the Messenger, the shared inbox, ticketing, pre-built reports and a public help centre. Advanced, at $85, adds multiple team inboxes, workflow automation, round robin assignment and a private or multilingual help centre. Expert, at $132, adds single sign on and identity management, HIPAA support, SLAs and a multibrand Messenger and help centre. Advanced also bundles 20 Lite seats at no extra cost and Expert bundles 50. A Lite seat is limited to internal collaboration and cannot send outbound messages, so it suits engineers or account managers who need to read and comment on a conversation but will never reply to the customer. Fin, the AI agent, is charged at $0.99 per resolved outcome on every plan, so the bill follows the number of conversations it closes rather than headcount. It can also be bought on its own with no seat cost, subject to a minimum monthly commitment, which makes it possible to run the AI agent without buying support seats at all. Copilot is the assistant aimed at the agent rather than the customer. It answers from help centres, articles, URLs, PDFs, macros and connected tools such as Notion, Guru and Confluence, and costs $29 per agent per month on annual billing or $35 on monthly. Copilot and AI auto translation each include 10 free conversations per agent per month. A Proactive Support Plus add on costs $99 per month and covers 500 messages. More than 350 integrations are listed, among them Salesforce, Stripe and Jira. Customer data can be hosted in the United States, the European Union or Australia, and customers who opt out of fine tuning have that data deleted within 30 days. Intercom holds SOC 2 Type II, ISO 27001, ISO 27018, ISO 27701 and ISO 42001 certifications, and publishes a 99.8% uptime SLA covering both the AI agent and the core platform. Single sign on integrates with Okta, Azure AD and OneLogin, and two factor authentication, SCIM provisioning and IP restrictions are available.
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